In the 1930's a fella named Otto Neurath developed what he thought was an alternative to text, a universal language of graphic iconography that he called ISOTYPE (International system of typographic picture education. His intent was, through a graphic vocabulary and improved visual literacy, to develop a universally understood pictoral language free of national and linguistic borders. He actually succeeded in this frankly utopian idea to the point that the Pictogram (as it is sometimes called) is an integral part of communication within our global culture and almost completely ignored by its users.
Our own intrepid Commercial Design class, through the use of pictograms, has taken it upon themselves to remind us, the community members of these hallowed halls, of some of our most important (and oft forgotten) rules. Please take a moment to reacquaint yourself with these, sometimes self-evident, guidelines.
|R. Ireta Gordon|